4 Tips to Increase Website Conversion
• Value Proposition
In order to attract the customer’s attention, you need to first answer these 3 main questions – what do you offer, can your product solve customers’ problems, and why your solution is better than others. Once you answer these questions you will be able to improve and present the value you offer!
• Product Portfolio
If you want to be competitive in web hosting business, as a web hosting service provider you need to follow the latest trends on the market and the demands of customers. Do as much as possible, until you step out from the crowd. Here are some trend services you can offer to your clients – Container as a Service, Docker containers, Platform as a Service, Managed DevOps services, HA and DR across multiple data centers, SaaS marketplace, and etc.
• Smart Segmentation and Targeting
You need to make a segmentation of your site visitors and make a unique value proposition for each one of your users. We recommend you to divide your target users and separate them due to the possible segments and create a separate landing page for each user segment with a specific offering.
– The testimonials and comments allow to use the customer’s language on your website to explain what your product is, why your product is so great, and how they can use it. It is proven that visitors really read comments, feedbacks, and testimonials and usually most of the visitors take these testimonials pretty seriously, which means it is important to have some on your website.